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Travel Blogging Interview With Jo Castro

As the world continues to throw challenges at us, I thought it important to interview those in a changing industry and niche, Australian Travel Bloggers.

We all know travel and tourism has been pulled to a grinding halt, but as a travel blogger, there are still creative ways to connect to the world, even if it is only online.

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In these series of posts, I asked questions of some of Australia’s top travel bloggers for their current challenges, travel blog writing tips and what inspires them to continue in the current climate.

Travel Bloggers Australia, Jo Castro

Jo Castro


Jo Castro is a travel blogger based in Western Australia.

Her ZigAZag Western Australia travel blog is on all things in WA, and is suitable for family travel or group travel of all sizes. ZigAZag has bucket loads of travel tips and information when discovering the west.

ZigAZag has been named as one of the top 5 Australia travel blogs to watch, and is included in many top travel blog website lists.

As a successful, top travel blogger in 2020, I was keen to hear Jo’s travel blog writing tips, daily blog tips and her travel experiences this far.


What is a Favourite Experience You’ve Had As A Traveller?

In Western Australia my favourite travel experience was a 12 day overland trip in The Kimberley along the Gibb River Road. I wrote a series of articles on ZigAZag here: The Kimberley Outback Australia  


Any Differences Traveling And Blogging in Australia Than Other Countries?

Distances in Australia are vast, so there’s more time to get tasks done in the car on your laptop or phone!


Your Focus Is On Western Australia?

Originally I’m from North Devon, England. I’m married to a geologist and we’ve lived in 11 different countries because of his work. We moved to Western Australia in 2009 and loved it so much that we hung up our expat boots.

My focus on ZigaZag has been about WA because when we arrived there was so much to find out and write about, and I wanted to share what I was finding out with friends and family, but I also realised that it could create a platform for freelance travel features, which it did.


Which Came First, Travel In Western Australia Or Blogging?

I’ve always loved travel, and freelance writing has been the thread that has sustained me creatively as we’ve travelled the world due to my husband’s job.

When we moved to WA I started blogging, and I think your question is interesting here because I enjoyed exploring WA much more when I knew there was a motive behind the travelling.

I wasn’t just travelling for enjoyment’s sake as we discovered WA, because there was a bigger purpose; to share knowledge and photos of a really remote and interesting part of the world. 


What Does A Typical Day In Your Week Look Like? 

A typical day in my week is spent at the computer, writing, editing, sorting out technical issues, promoting posts, and looking for or answering queries about blogging opportunities.


3 Recommendations For Those Starting A Travel Blog?

Find a good niche, because the travel blogging sector has become very crowded.

Be authentic always.

If you intend to try and make money blogging then realise that it is hard. Have a plan, decide on a business model, and start out thinking like a business person, not as a hobbyist.



Best Advice You’ve Received As A Travel Blogger?

Always make sure you answer the questions people are asking.


One Blogging Gadget You Couldn’t Live Without?

I travel with my Samsung phone, a Canon DSLR camera, my MacBook Air and a hard drive. I try and travel light so don’t really rely on gadgets.


3 Favourite Tools For Marketing A New Blog Post?

Email
Pinterest
Facebook

JO’S FACEBOOK

What Would You Do Differently If You Were Starting Out In 2020?

I would research about how people intend to travel in the future, and write about all the new ways of travelling and exploring the world.


Any Resources Which Have Had The Most Influence On Your growth?

Darren Rowse and the ProBlogger conferences were hugely informative, plus I formed some great friendships and networks from attending them. So many people have influenced me, including Caz and Craig Makepeace, Nikki Parkinson, Amanda Kendle,Jon Morrow, and Brian Clark.

Books – Tools of Titans, and The Four Hour Work Week by Tim Ferriss, Stephen King On Writing and many more from my heaving book case!


What Is The #1 Key To Success In Travel Blogging?

Knowing what your audience wants to read, and consistently delivering it.

One Of The Biggest Failures You’ve Had In Your Blogging Careern And What Did You Learn?

My biggest failure has been failing to realise that the time for action is NOW as the internet world changes so quickly. For instance, I have lots of well written draft posts in my dashboard that are no longer relevant.

From this I’ve learned that you need to learn fast and implement what you learn, write down what you see and what you do immediately, because the wheels of the world change so fast. There is no time for perfection.


Main Challenges As A Travel Blogger In 2020?

Within WA at the moment the only challenges to travel are my time, but worldwide there will be challenges just to travel I think, for a long time to come.


What Keeps You Going When Things Get Tough?

Reminding myself that there’s nothing else I’d rather be doing.


Main Inspiration You Have Found During 2020?

That when the pressure to do all the normal things is taken away from you, then you become amazingly creative at finding other things to do which sustain and enthral you.


What Do You Continue To Love As A Travel Blogger?

The people I meet, the places I get to see, and the creativity of blogging and all it entails.

I think blogging is changing, and travel bloggers especially will need to think creatively about what they can deliver for what people want in the future.

Related Post
TOP TRAVEL BLOGGERS 2020- KATIE DRISCOLL

ZigAZag is a Western Australian travel blog with plenty of tips, including family travel options, group travel and advice for short outings in Western Australia.

Stay tuned for more travel blogging tips from some of Australia’s top Travel Bloggers and Australia travel blog websites.

If you enjoyed this post, or have any blog tips to add id love to hear your thoughts ☺

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