Blogging tips,  Travel bloggers

Top Travel Bloggers Interview Series 2020: ALEX CERBALL

As 2020 has continued to challenge the world, I thought it important to conduct some interviews, with those in a similar niche- Australian Travel Bloggers.

We all know travel and tourism has been pulled to a grinding halt, but as a travel blogger there are still creative ways to connect to the world, even if it is only online.

In these series of posts, I ask questions of some of Australia’s most influential Travel Bloggers for their current challenges, advice and what inspires them to continue on their path.

ALEX CERBALL
alexcerball.com


Travel blogger Alex Cerball
pic credit: alexcerball.com


Alex Cerball is a travel, lifestyle and fashion blogger based in Australia.

Originally from California, Alex began her career in journalism and has impressively travelled to over 27 countries.

In 2020 Alex has begun a new chapter with the birth of her son, as she continues with her blogging career.

Below she elaborates on her travels this far, and provides blogging tips for those starting out as a travel blogger, or continuing along their path after 2020.

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1) What is a favourite experience you’ve had as a traveller?

I love camping adventures and visiting National Parks.  In the US, I love Yosemite in California and Volcanoes National Park on the Big Island. In Australia, Noosa National Park is a must-visit if you’re in Queensland. 


2) Any main differences travelling and writing in Australia than in other countries?

Since I live in Australia, I visit the locations I write about often so it’s easier to get to really know a place. When you visit a country for a few days, it’s tough to get the full experience.

Related post: Secret Getaways in Australia!

3) Your photographs are a personal and lovely way to showcase your travels.  Which came first photography, or blogging?

As a journalist, I’ve always been passionate about writing and telling stories. I started my blog in 2010 while working as a news reporter in San Diego. When it comes to photos for the blog, I don’t really plan out shots or overthink it. For me, it’s important to enjoy the travel experience first and snap a few fun photos along the way.


4) What does a typical day in your week look like?

I just had a baby in October!

Generally, if I have any assignments due, I work on those first. Then I’ll reply to emails and start tackling my to-do list. 


5) What are 3 recommendations to those starting out as a travel blogger?

  1. Be clear on what you want to accomplish and create an action plan. Instead of writing about every place you visit, focus on becoming an expert and the go-to guide on 1-2 locations. 
  2. Learn SEO. 
  3. Create a content strategy using low competition keywords.
Travel blogger Alex Cerball

6) One gadget you use as a blogger, that you couldn’t live without?

Keysearch.co + my content calendar. 


7) Which are your 3 favourite tools for marketing a new blog post?

Pinterest, Facebook Groups, and my Newsletter. (Join the list!)  

Related post: Top travel blogger: Katie Driscoll

8) What would you do differently if you were starting in the travel and blogging industry now?

When I first started blogging, I didn’t know much about SEO or how to upload images correctly, so I had to go back and update many of my older posts. 

If you’re thinking about starting a blog today, ask yourself: 

  1. What’s your why? (Your purpose.) 
  2. Who is your audience? 
  3. What makes you unique?


9) Any people or books have had the most influence on your growth and why?

I love listening to Podcasts. 

For SEO: The Blogging Millionaire + Marketing School

Branding: The Goal Digger Podcast, Boss Babe + Beyond Influential 


10) What would you say is a #1 key to success in travel blogging?

Keyword research + Great storytelling. It’s also important to learn to say no. You don’t have to take on every project, especially if your values don’t align with the brand. 


11) What is one of the biggest failures you’ve had. What did you learn from it?

Not charging enough when I first got started. 

Your time is valuable. When negotiating contracts, make sure you’re clear about the expectations and how long it will take you to get the work done. Always over deliver and submit work early. 


12) What have been your main challenges in 2020, as a travel blogger?

Although I didn’t travel much in 2020, I used the time to focus on my blog and freelance writing. I rebranded my site, updated old posts, and landed a writing gig for a tourism board after I reached out via Instagram. 


13) What keeps you going when things get tough in the blogging world?

I try not to stress about it too much. It’s ok to take a break if you need to. 


14) Main inspiration you have found during 2020?

My son. 


15) What do you continue to love as a travel blogger?

One of the best parts about being a travel blogger is reading messages/comments from my audience. I love sharing helpful tips and resources to help make planning trips easier, and it’s always nice to get feedback. 

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